Since 1946, we have been serving the Singapore music community by supporting customers with their musical instrument needs. Over the past decade we have grown from a home-grown Singaporean brand to a regional leader supplying customers throughout South East Asia with the best brands and products to fuel their musical journeys. From musical instruments to vinyl, graphic tees to multi-concept social spaces, we’ve evolved to meet the needs of anyone who’s into music, whether they’re a musician, fan or music enthusiast.
While we’ve certainly come a long way, we remain as passionate and dedicated to excellence as we were on day one. With so much owed to the generations of music lovers who have walked through our doors, we’re committed to keeping the spirit of connection and expression alive.
From today, you will notice some changes starting to take place within our spaces – starting with our website. Showcasing our modern new brand identity, our fresh look represents the next evolution of Swee Lee and expresses our vision to be South East Asia’s most trusted house of music and expression.
This identity refresh marks the first milestone in a series of updates that will span the physical, digital and social worlds where we meet our customers, and is all part of our drive to continually raise the bar and exceed the expectations of our customers – present and future.
There will be more exciting updates to share over the next few months, but in the meantime, please check out sweelee.com and stay tuned for more exciting announcements to come.
Thank you for being on this journey with us.